Anderton Outdoor Apparel is a startup company specializing in outdoor clothing, camping/hiking gear, and more. They not only entrusted me with their online branding and digital marketing but in completely building their identity from the ground up. Currently engaged in building their website into an interactive showcase and all types of print and marketing materials, this has been a super exciting project to work on from day one.
Creating a culture and identity for a start-up, outdoor apparel company.
I love working with a young company that allows me to build their brand by trusting me with the details.
Often times working with a start-up company can be difficult – especially if they have no sense of direction or too much sense of direction, as in: they attempt to control every detail of the branding and design. What I love is the ability to work with a young company that has great ideas and creative passion, yet allows me to build their brand and compose their image by trusting me with the details. And working with Anderton Apparel was one of those cases.
Anderton’s challenge was that they had nothing but a name and some clothing to start with. No logo, no brand image, no print or packaging or website. And so I was able to work with them to compose an entire brand and design campaign along with various technological and print components.
“Nathan truly met and exceeded every single expectation that we had. I cannot express adequately how thrilled we are with he and his work.”
– Scott, Senior Marketing Manager
Web Design & Development
The Anderton website needed an artistic approach to the online brand yet a very clean and streamlined shopping experience.