A startup company focused on candle-making, travel, and the outdoors. What could be a cooler thing to work on! Ashes & Earth is a new company introducing candles that are unique smelling and inspired by travel, places, experiences and adventures. So, jumping into this branding, design, packaging and website development project was not only super fun for me, but really drove me to expand my horizons in terms of both creativity and usability.
Combining candle making and a love for travel into one modern meets classic brand.
Jumping into this branding, design, packaging and website development project was not only super fun for me, but really drove me to expand my horizons in terms of both creativity and usability.
The challenge here is really the same challenge that every startup small business faces: in what direction will we go? The test for me was combining these keywords into a cohesive brand: outdoors, travel, candles, business, adventure, classic, outgoing, modern, sleek, and bold. I did my best, to build a brand that not only combined all of those feelings and elements, but showcased the best of each one.
Ashes & Earth needed cohesive packaging for each candle line that truly promoted the brand, kept a memorable and professional image, and yet created some diversity within each candle concept.
Web Design & Development
Ashes & Earth is still in the pre-launch phase, so results are not measurable yet, but the feedback on the brand, packaging and website design have been super positive this point, and I think the entire package is something they’ll be proud of for years to come!