Freelance Atlanta Web Design | Tampa Web Design

Branding. Web Design. Results | Atlanta & Clearwater

Ashes & Earth Candle Co

 

A startup company focused on candle-making, travel, and the outdoors. What could be a cooler thing to work on! Ashes & Earth is a new company introducing candles that are unique smelling and inspired by travel, places, experiences and adventures. So, jumping into this branding, design, packaging and website development project was not only super fun for me, but really drove me to expand my horizons in terms of both creativity and usability.

 

Combining candle making and a love for travel into one modern meets classic brand.

Jumping into this branding, design, packaging and website development project was not only super fun for me, but really drove me to expand my horizons in terms of both creativity and usability.

 
 

The Challenge

The challenge here is really the same challenge that every startup small business faces: in what direction will we go? The test for me was combining these keywords into a cohesive brand: outdoors, travel, candles, business, adventure, classic, outgoing, modern, sleek, and bold. I did my best, to build a brand that not only combined all of those feelings and elements, but showcased the best of each one.

  

Branding

Beginning with a strong and diverse color palette was important to this brand. The core palette really screams travel and outdoors, but I needed to build a secondary/supporting palette that could be used for the various products and features. Expanding on the palette, I dove into a brand mark, drawing up a succulent / agave type plant icon that really represents both the outdoorsy / travel side of the business with an image that denotes growth, strength, sustainability, and nature.

 
 

  

Product Packaging

Launching with multiple product lines: various soy based candles, Ashes & Earth needed cohesive packaging for each candle line that truly promoted the brand, kept a memorable and professional image, and yet created some diversity within each candle concept. This is where the secondary palette came into play, engineering a palette and naming system for each of the candles that the company wanted to launch with.

 

Ashes & Earth needed cohesive packaging for each candle line that truly promoted the brand, kept a memorable and professional image, and yet created some diversity within each candle concept.

Web Design & Development

In keeping with the brand identity and the system created, I designed and developed a website that truly combined an adventurous look and feel, first class usability, a top notch mobile experience, and a shopping setup that is super user-friendly and intuitive. In addition to selling products online, Ashes & Earth showcases a nice collection of video, a seamlessly integrated social media experience, and various other visually interesting elements that keep the users attention and help tell the Ashes & Earth story!

 
 

 

Ashes & Earth is still in the pre-launch phase, so results are not measurable yet, but the feedback on the brand, packaging and website design have been super positive this point, and I think the entire package is something they’ll be proud of for years to come!