Fuego Mobile Cigar Lounge is Tampa Bay’s newest mobile cigar lounge and coffee bar. As a startup they were in need of the whole package, starting with a strong, memorable brand. Accompanying the brand was a total set of assets, including apparel, merchandise, packaging, labels, and a strong online and social media presence. This was the type of project that I knew I could sink my teeth into right from the jump, and immediately the creative juices began to flow.
A Tampa Bay mobile cigar lounge and coffee bar starting from the ground up
Nathan totally immersed himself in the business, right from the start. From the name and the brand to helping design the aesthetics of the mobile bar itself, he carried out a vision for Fuego that no one else could have achieved!
-Adam, Owner & Director of Sales
The Challenge
The challenge was attempting to create a brand from the ground up that really set Fuego apart from the competition, told their story, and constructed a visual character that would be strong, memorable, and creative. Their mission is streamlined, yet broken apart into several revenue streams and audiences, and I had to be mindful of who all we were targeting with the brand, message, and more.
The Answer
Fuego was in need of much more than a “logo” or some simple little creative look thrown together haphazardly. I dug deep on this one, crafting a semi-custom typeface based off of a premium font for FUEGO, and then matching it with a branded emblem that really shows off what they do: coffee and cigars. In addition, I worked with them to provide not only a website, but an evolving online presence, and accompanying that with an entire set of matching collateral: including branded items for them to sale such as apparel, lighters, mugs, and more; all marketing materials, custom renderings of the business, and on-going SEO work and social media management.
I dug deep on this one, crafting a semi-custom typeface based off of a premium font for FUEGO, and then matching it with a branded emblem that really shows off what they do: coffee and cigars.
Website Design
Based right here in Tampa Bay, I knew Fuego needed more than a simple website. Something a cut above, a simple design/build. They are an evolving business and so they needed an evolving online presence. I worked with them hand to hand to build an online showcase, portraying who they are to their potential audience, but I wanted to keep the relationship open and on-going, expanding on the WordPress website as Fuego gets closer and closer to launch and even beyond.
I delivered Fuego an entire set of matching collateral: including branded items for them to sale such as apparel, lighters, mugs, and more; all marketing materials, custom renderings of the business, and on-going SEO work and social media management.
Marketing Materials
Because Fuego is a startup, I realized that even they wouldn’t understand what all they would need in terms of marketing materials as the brand and business developed. So, as Fuego has evolved, so has my relationship with them, assisting them with everything from business cards to renderings to brochureware type presentations for potential investors.
Cigar Labels
One item that the guys at Fuego knew they would need right from the start, was some custom cigar bands for a run of cigars for their loyal customers and grand opening/premier. My challenge was designing and delivering something that was unique and intricate yet kept a hold of the Fuego parent branding. So, I created an ornate cigar band that works in traditional line elements but features the “F” from the Fuego typeface. The result was a hit.
Branded Inventory
I worked with Fuego to determine what might be some great revenue generators for the business. They agreed that in order to make a profit, they’d have to rely on more than cigars and coffee. And so I’ve delivered them an entire line of branded goods and items, including mugs, lighters, cigar cutters, t-shirts and apparel, pins and stickers, posters, and much more.
So, as Fuego has evolved, so has my relationship with them, assisting them with everything from business cards to renderings to brochureware type presentations for potential investors.
