The brand is the most important part of a business, yet often times isn’t taken seriously.
A brand is one of those words that has come to mean a variety of things, but for the most part it’s very misunderstood. A brand is not simply just a logo, or a name, or even an image. Your brand is really what your business prospects think of when they hear your name. Therefore your brand is the most important part of your business, yet often times is taken less than seriously. By taking your identity seriously, you understand the value that is placed upon those thoughts and ideas. With that in mind, I put the utmost effort into truly getting to know you and your business, and then take that knowledge and work with you to build that brand, starting with your logo and identity and building on those elements.
Branding StrategyWith so much of your business success riding on your brand, formulating a concise and clear branding strategy is invaluable to your company. I start with the nuts and bolts of your business, learning your process, your products, your culture and your people and then formulate a strategy around all of those things, cohesively and expertly.
Assembling a typeface with a brand mark or icon is the company logo and should be the focal point of a brand. I take my design expertise and use it to create that brand mark for your company.
“I put the utmost effort into truly getting to know your business and then creating something amazing for you!”
– Nathan Currin
TypographyFor some clients I invest time into creating a unique font face for their brand, rather than the use of a traditional font. This is called typography. I do custom typography where needed during branding campaigns.
Your brand collateral could be anything from print materials such as business cards, letterhead, or signage to things such as apparel, buttons, or lanyards. Whatever your brand needs may be, I work with you to formulate a plan and then bring that plan to fruition.
Marketing MaterialsWhen I engage in a branding campaign for a client, one of the things I often start with is a mood board or an idea board, where I put together all types of ideas for your brand, including logo options, type options, collateral ideas and more. From that I begin to piece together specific marketing materials for your identity, including things like social media graphics, advertisements and more.
I round out a branding campaign by assembling a brand style guide or Brand Guidelines. This includes things like color palettes, logo usage, size instructions, spacing guides and more. The brand guidelines are an integral part to moving forward with your logo and identity.